The focus of this story was on the future, so the animation had to reflect that.
We needed to keep the movement throughout sleek and simple. We didn’t want to do anything flashy, as that’s not what Cognism is about. We wanted to reflect the competent nature of the brand with animation that remains consistent, steady, and purposeful.
And always moving forward, suggestive of something even more impressive to come.
Presentation Experience Specialist,