A Series C funding presentation example
Combining the most accurate and validated data on the market with proprietary AI, Cognism helps its clients connect and build meaningful relationships with the right customers, in the most predictable, efficient, and cost-effective way.
Following years of rapid, predictable growth, Cognism was looking to expand its offering, solidify its position as European sales intelligence leader, and accelerate its growth in the US market. To do this, it needed to connect with new investors through a Series C funding presentation that accurately reflected this elevated brand.
Paint a picture of the future of Cognism that investors just can’t pass up.
If Cognism was to achieve its Series C funding goals, it would need a presentation that positioned it as a dependable, but innovative, brand with unrivalled expertise and a keen focus on the future. The presentation story needed to be crafted around the selfish desires of the investors in the audience, removing all concerns around risk and giving them a glimpse at the glory to come, if they were to jump on board.
To uncover the right buttons to push, we had to start the presentation creation process with an in-depth Discovery workshop.
Solid storytelling pillars
Throughout the workshop, three common themes emerged. We needed to amp up the emotion behind the wave of momentum this brand was riding, painting an exciting picture of all the big things to come. We needed to appeal to logic by heroing the unique combination of proprietary technology and accurate data that sets Cognism apart. Finally, we needed to remove all doubt and instil credibility by focusing on the risk mitigation that comes with Cognism’s 100% data compliancy.
These were the three pillars that formed the foundation of this Series C funding presentation story.
Chris Tomlin
Director of Discovery and Storytelling,
Buffalo 7
A balance of trust and innovation
When it came to designing the visual story, we had two clear messages to get across: Cognism is both a stable, resilient, and trusted brand, but also an innovator, fuelled by technology and always looking to the future.
To represent the forward-thinking half of the equation, we added texture to the slides through wave graphics, abstract data depictions, and devices suggestive of platform dashboards.
Hannah Tyson
Lead Designer, Buffalo 7
But we didn’t want the designs to be only future focused, we wanted to hint at the established, dependable nature of the brand. Bringing in colour theory, we chose deep blue tones that have psychological links to confidence, reliability, and responsibility. We needed this presentation to stand out from any of Cognism’s competitors, just as the brand itself stands out, so we introduced brave, bold colours as highlights, which really sets this deck apart.
Hannah Tyson
Lead Designer, Buffalo 7
The focus of this story was on the future, so the animation had to reflect that.
We needed to keep the movement throughout sleek and simple. We didn’t want to do anything flashy, as that’s not what Cognism is about. We wanted to reflect the competent nature of the brand with animation that remains consistent, steady, and purposeful.
And always moving forward, suggestive of something even more impressive to come.
Billy Kinane
Presentation Experience Specialist,
Buffalo 7
Success that can’t be second guessed
Every project that comes through the Buffalo 7 studio starts with identifying the best possible outcome for the client. From there, every move we make has a keen, unwavering focus on helping the client reach that goal.
To see, in figures clear as day, how successful the team at Cognism has been in this investment round, makes us so proud to have had a part in it.
Will Lewis
Account Manager, Buffalo 7
If your business is closer to seed stage funding than
Series C, take a look at how we helped Altitude Gin beat their own investment target by 30%.
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