Think of your marketing presentation as an extension of an incredible campaign. The narrative, the visuals, and the delivery should all be carefully crafted with your audience in mind.
Whether you want to generate leads or just get your brand name out there, a marketing presentation can be a more human way to reach your goals. But only when it’s done properly.
We will get to know your brand and your services as well as you do. We’ll use everything we learn about you to create highly-visual slides that do your business justice.
We’ll draw out the real human stories buried in your brand. And we’ll show your potential clients that they too can have all their problems solved by you. Every message will provide value, so you nestle your brand right at the forefront of their brain boxes. Smooth as silk. And there you’ll stay, ready and waiting for them to think:
“Who can solve this for me?”
Think we’re all talk?
A marketing presentation case study
Talent Works is an innovative, Manchester-based agency that shares our city centre home on Portland Street.
The team challenges conventional thinking when it comes to recruitment. This is an agency with heart, but its marketing presentation materials were leaving audiences cold.
Talent Works had an exciting opportunity to present to a group of tech start-ups, but its visual story was lacking innovation.
The team had just seven days to develop a memorable, emotional story, and fresh design style for this marketing presentation. They knew they had to turn to the professionals if they were going to stand out from the competition. Luckily, Buffalo 7 were just one flight of stairs away.
Immerse audiences in a seamless visual story that shows heart and personality.
After a disappointing rebrand, Talent Works wanted the design team to start with a blank slate. To let their imaginations run wild. Initially creating three different design routes, to challenge the client’s thinking as to what a presentation experience could feel like, we explored options that took inspiration from various areas of the world of technology.
Route 1:
Route one was punchy and bold, with strong geometric shapes and in-your-face colours.
Route 2:
Route two was more subtle, introducing photography and gradients.
Route 3:
Route three took inspiration from the technology behind their services. It played with grid textures and typography, as well as showcasing another way to use imagery.
Each route presented elements that inspired the team at Talent Works, so the final marketing presentation design represented the best of all three. And it remained perfectly suited the contemporary nature of the event.
Taking inspiration from the bold, bouncy, rounded brand font, the final design style incorporates circular shapes and curved lines. These graphical elements create a flow from slide to slide. They encourage the audience to read on. They add anticipation as to what’s to come. And they help to tell a smooth visual story. I had the animation in mind before I started designing. I thought of the presentation as a huge canvas, rather than individual slides.
Emily Robinson
Design Manager, Buffalo 7
We wanted to animate the elements in a surprising way, focusing on the minor details that make up the big picture. We created fluid transitions between slides, complemented by crisp pops when the shapes come to a standstill. As we really got to know the presenters, we could create animations that represented their personalities. From there, it was easy to let their passion for their work come through in the motion.
Jaz Isherwood
Lead Presentation Experience Specialist,
Buffalo 7
Circles hold connotations of wholeness, and protecting what’s inside. This is perfect for the marketing presentation of a recruitment company that puts people at its centre.
Lauren Garforth
Lead Creative Storyteller, Buffalo 7
This was a really fun marketing presentation for the guys to work on, using the full range of new assets to add real impact to every slide. The team loved playing with Talent Works’ bright brand palette, integrating aspects of its personality into every slide. No audience will be able to forget this impactful brand and its emotional story.
Lisa Robinson
Head of Account Management, Buffalo 7
I really enjoyed working with the team, they made it all look so easy! And we’re very grateful that they were able to meet our tight deadline.
Sarah Chester
Digital and Marketing Team Lead, Talent Works
We keep all our facts confined to one space on the home page. All else is nonsense really.
