Storytelling plays a major role in the impact of our presentations.
For thousands of years, humans have exchanged information through stories, and we’re still hardwired to absorb more information through stories than hard data alone. Cognitive psychologists agree that information is 20% more memorable when delivered as a story.
It’s more than just running through the history of your company. In fact, your audience isn’t really that interested in how long you’ve been in business for, no offence. They’d much rather hear about why you do what you do, and how you can help them in their own success.
Storytelling is about taking your audience on a journey and introducing them to new and exciting concepts. But critically, it helps people to engage with and remember the information they are being given.
Before we start designing a presentation, we put our expert storytellers to work to discover our clients’ key messages, culture and values.
We consider the audience, the tone and pitch, heroes, villains, drama, conflict, pace, flow and a range of other factors to determine the perfect narrative.
Our storytelling workshops help clients to discover, or redefine, what it is they are trying to say. Workshops are tailored to our clients’ particular needs, and can be a video conference for a couple of hours, or a day-long event on their premises. We can find the approach that works for you. No matter the circumstances, the results will be astonishing.
From there, we craft a compelling narrative to help audiences trust, empathise and buy into the messages. A clear beginning, middle and end focuses the story and keeps audiences engaged and on board.
Combine this with our designers’ experience in visual storytelling and ability to simplify complex data, and you’ll start to see the ultimate storytelling experience unravel.