Trends come and go in all areas of business communication and design, and presentations are no exception. If you really want to connect with your audience and be perceived as a thought leader in your field, it’s important to keep up with what’s going on in the wider world of presentations and to incorporate the most up-to-date visual aesthetics and delivery methods into your own public speaking.
Presentation Trends for 2016
We’ve surveyed our team of presentation designers and PowerPoint experts, asking them what they expect to be the biggest presentation trends for 2016.
Here are their four top four predictions for on-trend presentations:
In a world where everyone carries a miniature computer in their pocket, audiences expect everything to be interactive – so why not use multiple screens and even asymmetrical messaging to engage your audience and involve them on a whole new level.
There are plenty of solutions out there you can use to accomplish this sort of thing. One, called Lintelus, allows your audience to interact with your presentation in-browser on their mobile devices as your deliver it. You can live poll your audience, they can go back and review previous slides, pinch and zoom in on certain information, and even save your slides with their notes attached.
Material Design is a visual language developed by Google – it employs a “low poly” aesthetic serves as a natural evolution of flat design, making greater use of layered and shadowed geometric shapes.
Anything that Google thinks will be a big deal when it comes to user-focused design is worth paying attention to, and although created primarily for web and mobile we expect to see this style creeping into forward-thinking presentations throughout the year. Its bold aesthetic and large-scale typography complement modular slide designs, and its card and tile-based layouts are perfect for building multiple layers of compelling messaging.
Full-screen imagery for slides is likely to see continued proliferation in 2016. This is as more and more people realise that one powerful image can help you communicate a point much better than 300 words set against a plain white background ever could.
Full-screen graphics with economical text and supplementary visuals laid over the top is something we’ve regularly advocated for a while at Bufalo7. We suggest a bold piece of imagery accompanied by one unit of information per slide – this makes things easy for your audience to follow, and is also a useful cognitive exercise because it forces you to break your content down to its most concise expression.
Remember to check out our post on how to find the best images for PowerPoint presentations.
Pantone, the world’s leading authority on colour usage, annually releases a ‘colour of the year’ – chosen in collaboration with international consultation with various nations’ colour standards organisations – that reflects current cultural emotions and attitudes.
For the first time in 2016, two colours were selected: Pantone Rose Quartz and Serenity. So expect these tones to be seeping in to all types of visual communication in the coming year.
You may have to respect your corporate colours and brand guidelines, but if you have freer reign over palette why not make use of these or other contemporary colours?
Experts suggest we’ll see an increasing shift away from muted palettes in 2016, towards brighter, bolder tones.
Be sure to take consider colours and their meanings in presentations and chose ones that match your brand and the tone of your presentation content.
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