Corporate presentation tips: how to tell a story

The average corporate presentation isn’t particularly exciting. Today’s professionals have witnessed too many poor presentations to have much patience for them. If your repertoire of corporate presentations is comprised of information dumps rather than engaging pitches, now might be the time to give them some TLC.

Corporate Presentation Tips

Updating your presentation visuals is a good start, but in many cases a total revamp of the content and structure is required, too. Presentations aren’t the ideal format for transferring larges quantities of detailed information – chances are, your audience will only remember around five or six of the points that you make. The best presentations stick in our minds because they appeal to our emotions. One of the easiest ways of improving your presentation is to change the structure so that it resembles a story. Let’s take a look at how it’s done.

Beginning, Middle and End

This is the basic story structure that we learn about when we’re still in primary school. You set the scene, you tell the story and then you provide a resolution. You can apply this simple structure to many corporate presentations.

  • Beginning. Outline the current situation that a company or customer may face. State a few figures and the problems they face.
  • Middle. Discuss how the problems might be solved. Introduce your product or service. Bring up any concerns the customer or client may face, and explain how your product or service avoids them. Split this section into 3-5 distinct points.
  • End. Explain how your product or service has changed the company or customer’s fortunes. Revisit the problems that they faced at the beginning of the story, and speculate about what the future might bring.

Conflict, Tension and Resolution

Of course, not every story needs to have a distinct beginning, middle and end. The real art of storytelling is to create conflicts and tension, resolving them one by one. These conflicts ensure that the viewer or reader is emotionally involved in the topic. You need to create a story arc for your corporate presentation that involves complications and difficult choices. There are numerous ways of taking this approach.

  • Tell your story. Tell the story of your company – the struggles you faced, the decisions you made and how you created the products and services that define you. This brings a human element to the presentation.
  • Identify a problem. Start off by explaining a problem to your audience that they’re able to relate to. Raise the stakes. Explain the solution. Explain their reasoning.
  • Personification. If you want to go all out with this approach, you may wish to personify certain story elements in order to turn them into characters. Maybe you could depict a corporation (unnamed, obviously) as the villain, and your product or service as the hero. Clearly this approach is a little over-the-top and only suited to less serious presentations.

Changing the structure of your presentation into a story will take some time, but the end result will be far more engaging and emotionally appealing than a stale info dump. If you’d like assistance in assembling a winning corporate presentation complete with stunning presentation visuals, speak to to our PowerPoint designers.

Ask for help designing your presentation.

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